Social Media and Web Marketing

Program Benefits

– Learn Facebook, Twitter, Instagram, YouTube, and emerging platforms

– Career Services department provides assistance finding jobs

– Instructors can connect you with other people in the industry

Admission

– Standard AdmissionAlberta high school diploma or equivalent verified by transcript or DAR.

– Students must meet ALL of the following criteria:Be at least 18 years of age prior to admission (19 for out of Alberta)Successful completion of the Rum Academy Admissions TestManitoba applicants must also have been out of school for one year in addition to the above

Career Opportunities

– Digital Media Marketer

– Social Media Marketer

– Social Media Coordinator

– Brand Ambassador

– Social Media Specialist

What is the best way to gain hands-on education in online social media platforms, analytics, and digital strategies? By completing your education online. Bright Horizon Academy’s online Social Media and Web Marketing program lets you study from the comfort of your home while gaining the same knowledge and skills taught in a traditional classroom setting.

With 100% of instruction and assignments delivered online, you’ll build a strong foundation in Search Engine Optimization (SEO), Search Engine Marketing (SEM), content creation, strategic web design, and more.

Industry-experienced instructors will support you through online chats, live group sessions, interactive examples, and guided learning activities. Just like an in-class environment, you’ll receive the guidance and feedback you need to succeed.

At the end of the program, you’ll complete a real-world practicum placement to reinforce your learning in social media and web marketing. Alternatively, you may choose a capstone project that allows you to showcase the practical skills and experience you’ve developed throughout the program, preparing you for a variety of roles in digital marketing and social media.

Salary

Qestions & Answers

The role of a Social Media and Web Marketing professional involves creating and implementing strategies to promote products, services, or brands through online platforms. This includes both social media channels and websites.

Here are essential skills for individuals working in this domain:

Content Creation,Social Media Management,Analytics and Data Interpretation,Digital Advertising,Search Engine Optimization (SEO), Graphic Design and Multimedia,Web Development Basics, Community Management, Brand Management, Adaptability and Continuous Learning, Project Management, Customer Relationship Management (CRM),Communication Skills

Some common tasks performed in this field include:

Social Media Management,Content Creation, Audience Engagement,Social Media Advertising,Analytics and Reporting,Search Engine Optimization (SEO),Email Marketing,Website Management,
Influencer Marketing, Online Reputation Management,Social Media Strategy Development, Paid Advertising Campaigns,Community Building

The educational requirements for becoming a Social Media and Web Marketer can vary, and the field often values a combination of formal education and practical skills.

Here are some potential career paths and advancement opportunities:

Senior Social Media Manager/Director,Digital Marketing Director/Chief Marketing Officer (CMO),Content Marketing Manager/Director,E-commerce Manager/Director,Brand Manager,Data Analysis and Insights Specialist,Entrepreneurship/Consultancy,Innovation and Emerging Technologies Specialist,Educator/Trainer,Global or Corporate Social Responsibility (CSR) Roles,Cross-Functional Roles.